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MMO10 Study alleges that women spend double what men do on virtual goods

By: Rubi Bayer   2010-07-22T18:00:00     News Item: 12235

Filed under: Culture, MMORPG industry, News items

Worlds in Motion is reporting on a new survey that takes a look at purchases of virtual goods and money.

PlaySpan and VGMarket surveyed just over 2,200 citizens between the ages of 13 and 64 regarding their purchases of virtual goods and currency. Women are the big spenders here, meticulously when it comes to in-game money. They spend an standard of $50 per year as opposed to the $25 a year that men spend.

The gap is a bit smaller but still significant when it comes to actual in-game items. Women spend an standard of $55 a year and men an standard of $30.

The survey covered a few other similar effects, including combined spending and a different effect when overall median spending was compared. The full survey is an fascinating read, meticulously considering the increasing popularity of microtransactions in the MMORPG world.

Study alleges that women spend double what men do on virtual goods originally appeared on on Thu, 22 Jul 2010 18:00:00 EST. Please see our terms for use of feeds.

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